Logo, identity, digital and promotional graphics for a fitness association.
![munari design warmup workout gym branding](../img/warmup/warmup-flyer-01a.jpg)
![warmup workout gym branding](../img/warmup/warmup-gym-01.jpg)
![munari design warmup workout gym branding](../img/warmup/warmup-stat-01.jpg)
The coordinated stationery
is characterised by
the bright red logotype.
2015 © Nicola-Matteo Munari
is characterised by
the bright red logotype.
2015 © Nicola-Matteo Munari
Warm Up is an amateur sports association, established by a professional trainer and equipped with a centre dedicated to fitness activity.
The functions of the gym range from aerobics to power lifting, through exercises performed exclusively with bodyweight, designed to intervene selectively on different points of the body and areas of the musculature.
The brand identity of Warm Up was designed starting from a flyer, that was originally designed in 2012 to promoted the activity of the personal trainer who later became the director of the gym.
![warmup workout gym branding](../img/warmup/warmup-app-01.jpg)
Detail of the app designed for
the clients of the gym.
2015-16 © Nicola-Matteo Munari
the clients of the gym.
2015-16 © Nicola-Matteo Munari
![munari design warmup workout gym poster](../img/warmup/warmup-posters-01b.jpg)
A series of posters conceived
to emphasise the dynamism
of the movement.
2015 © Nicola-Matteo Munari
to emphasise the dynamism
of the movement.
2015 © Nicola-Matteo Munari
![warmup workout gym flyer](../img/warmup/warmup-leaflet-01.jpg)
A leaflet illustrating the activity
offered by the association.
2015 © Nicola-Matteo Munari
offered by the association.
2015 © Nicola-Matteo Munari
Contrary to the widespread imaginary commonly related to gyms—made up stereotyped bodies and vulgar aesthetics—it was chosen to enhance the activity carried out by Warm Up through the aesthetic ideal of classical statuary.
The reproducations of sculptures have been photographically treated in order to enhance the granite muscles of the bodies thus generating greater visual drama.
In some cases, the images were sectioned according to a modular typographic grid or divided into several posters in order to communicate the idea of the activity carried out selectively on the different areas of the body.
![warmup workout gym poster](../img/warmup/warmup-poster-03.jpg)
One of the first posters, characterised by a bright red background.
2015 © Nicola-Matteo Munari
2015 © Nicola-Matteo Munari
![warmup workout gym poster](../img/warmup/warmup-poster-04.jpg)
A poster from a later series, characterised by black and white.
2015 © Nicola-Matteo Munari
2015 © Nicola-Matteo Munari
![expo 2015 boulevard bandiere](../img/warmup/warmup-website-01.jpg)
The homepage of the website
designed for the association.
2015 © Nicola-Matteo Munari
designed for the association.
2015 © Nicola-Matteo Munari
By identifying the most appropriate sculptural and iconographic models and combining them with graphics characterised by vivid and sharp colours—red, black, steel—and a visually strong typography, it was possible to generate an innovative communication, that is able to stand out through its originality and strong visual contrast.
Through the reinterpretation of sculptural iconography it was possible to generate an aesthetic imagery that draws on classical cultural, updating tradition and consequently enhancing the contemporary.
—Nicola-Matteo Munari
Client
Warm Up
Design+Strategy
Nicola-Matteo Munari
Design Assistant
Greta Bussandri
Project Date
2014–15
Warm Up
Design+Strategy
Nicola-Matteo Munari
Design Assistant
Greta Bussandri
Project Date
2014–15