Moto Guzzi + Garage

Founded in 1921, Moto Guzzi is one of the most famous Italian manufacturers of motorbikes, since 2004 part of the Piaggio Group.

On the occasion of the development of a new brand strategy, a standards manual was designed in order to coordinate the communication of both Moto Guzzi and Moto Guzzi Garage, a sub-brand dedicated to custom bikes.

The Standards Manual

The project of the manual—that was designed in a consistent way to other standards manuals previously issued by the Piaggio Group—included the definition and writing of the brand standards and the design of the guidelines.

The manual coordinates all of Moto Guzzi’s communication elements and applications—from the use of the iconic flying eagle emblem to typography, from temporary signage to showroom graphics, from digital to printed documents, on to advertising and motorbike graphics.

A Coordinated Identity

Completed by a section dedicated to the brand basic principles, the manual designed for Moto Guzzi is a document of paramount importance for both the management of the brand identity and the coordination of the company’s communication design.

—Nicola-Matteo Munari