The Project
In 2017 we coordinated and developed the corporate identity system, wrote the guidelines, defined the brand standards and redesigned the brand book for one of the most important Italian multinational corporations, operating in the field of tyre manufacturing and known all over the world for its global brand reputation.

Althought entitled by agreements to publish the entire project, we have decided to respect the desire of the company to keep both project and client undisclosed.


Description
The design and writing of the corporate identity standards manual encompassed the coordination of all communication elements and the development of their applications.

The standards published in the brand book have been entirely written in order to produce a thorough and comprehensive manual, that could became a fundamental resource for the coordination of the corporate communication.

All the graphic elements and corporate identity applications have been standardised, improved and rationalised. The list includes the corporate design policies, basic design elements, advertising formats, websites, merchandising, point of sale communication, shop furnishing, transportation graphics, sponsorship graphics, and motorsport graphics.

An integral part of the brand book was also the coordination of the product brand trademarks and the international versions of the logotype for non-Latin alphabet communication (Chinese, Arabic, Russian and Persian).

The manual, which is made of more than 100 pages showing more than 200 cases, represents an essential resource for both managing the corporate identity system and supervising the graphic design of corporate communication.


List of Delivered Activities
—Coordination of the corporate identity system
—Development of corporate communication design
—Definition of the corporate identity standards
—Design and writing of the brand book
—Design of the brand policy
—Rationalisation of the corporate logo’s proportion
—Construction of the exclusion zone
—Combination between logo and claim
—Definition of the logo’s misuse
—Typographic layout of print advertisements
—Backdrop for events and press conferences
—Design of the livery for F1 trucks
—Design of F1 motorhome’s signs
—Graphics for motorsport paddocks
—Logo layout for motocross bikes
—Logo layout for SBK bikes
—Graphic rationalistation of stationery
—Rationalisation of PowerPoint presentations
—Clear zones of Chinese, Arabic and Cyrllic logos
—Redesign of logotype in Farsi (Persian)
—Combination between trademarks