On the occasion of the Milano Design Week a series of two advertisements was designed to be published on the most important Italian national newspapers—Corriere della Sera, Repubblica and Sole 24 Ore—to promote the introduction of ArchivioUniFor’s first re-edition collection dedicated to furniture designed by Aldo Rossi.

The advertisements focused on two of the most iconic pieces from the furniture collection—the Parigi armchair and Cartesio bookcase—purposely shot by photographer Alberto Strada with stage design by Studio Klass.

The large size of the newspaper’s page provided great impact and visual strength to the images, that were elegantly framed through a careful and measured typographic composition.

—Nicola-Matteo Munari